Alternate Studio Logo Treatment For ‘Blade Runner 2049’ Revealed

Every movie starts with a handful of distributor and producer logos, and most of the time, they give you a few extra seconds to get comfortable before the film actually starts. However, every now and then filmmakers use that corporate branding as one more element to pull viewers into the world of their movie. And Denis Villeneuve accomplished that very thing with “Blade Runner 2049.”

With Warner Bros., Sony, Columbia, and Alcon Entertainment logos to run through, the director had the team at Prodigal Pictures gave them a glitchy, noir-ish, futuristic sheen. It worked. However, as it always goes with these things, Prodigal gave Villeneuve another option, which has made its way online. This alternate version goes more desert red, and feels, for lack of a better description, a bit more “The Matrix“-esque in its stylization. It’s pretty cool, but I’m not sure it quite fits “Blade Runner 2049.”

Check out the final treatment, followed by the alternate version below and let us know which you prefer.